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  • Writer's pictureNicolas Correa

Unlocking Innovative Loyalty: Zoön Loyalty’s Dynamic Strategy for Visa


In the ever-evolving landscape of loyalty strategies, Zoön Loyalty has emerged as a beacon of innovation, reshaping the paradigm through its dynamic strategy tailored exclusively for Visa. This transformative approach goes beyond the conventional, weaving a tapestry of multifaceted strategies to captivate audiences and enhance customer and partner loyalty.

The Genesis: The narrative unfolds in 2021 when Zoön Loyalty, renowned for its tech-centric loyalty programs, undertook the groundbreaking task of crafting a visionary loyalty strategy exclusively for Visa. The objective was clear — to elevate customer and partner loyalty, strategically influence market share, and bolster revenue growth within the Chilean market.

Contextualizing Visa’s Vision: Visa’s loyalty drive extends beyond mere cardholders, encompassing a myriad of commerce and e-commerce platforms. The aim is to align partners with the brand’s overarching goals, establishing stability and differentiation for effective brand positioning. This strategic initiative is not just a collaboration; it’s a testament to Zoön Loyalty’s commitment to crafting unparalleled loyalty experiences for Visa.

Zoön Loyalty’s Expertise: As a premier consultancy in loyalty programs, Zoön Loyalty brought its tech-driven ethos to the table. The strategy prioritizes adaptability and technology-driven proficiency, ensuring a seamless integration of innovative strategies into Visa’s loyalty initiatives.

“We have received significant and constant support from Zoön Loyalty over the years, supporting us and having great success executing loyalty activations for Visa Signature and Visa Infinite cardholder customers.” Andrea Ramirez | Head of Marketing | Visa Chile.

Crafting a Unique Strategy: At the heart of this visionary approach lies a meticulously crafted strategy. Monthly activation campaigns, strategically hosted at diverse locales, breathe life into the loyalty initiatives. Each campaign boasts a distinct name and personality, fostering a vibrant atmosphere and direct engagement with the audience.

The Affluent Focus: Central to the strategy’s success is a laser focus on the Affluent segment, encompassing Signature and Infinite cardholders — the epitome of credit card hierarchy. The strategy intricately tailors benefits to seamlessly align with the affluent lifestyle, ensuring a resonant impact on this discerning audience.

Local Banks and Iconic Brands Collaboration: Integral to the success of these campaigns is the active involvement of local banks and powerful brands like Marley Coffee, Monster, and Chuck E. Cheese. In a mutually beneficial arrangement, these entities receive and channel Zoön Loyalty’s inputs and communications to their clients, amplifying the reach and impact within the local financial ecosystem.

BMX Visa event

Breaking Boundaries with Atmospheres of Loyalty: Zoön Loyalty creates loyalty atmospheres that transcend common boundaries. Examples include the collaboration with the BMX national team captain for a virtual reality experience for VISA (Read more here) and a BMX event.

Evolution in Progress: This strategic initiative is not a static alliance; it’s a journey of continuous refinement. Commencing in 2021, the commitment to evolution underscores the adaptability and foresight inherent in Zoön Loyalty’s strategy, solidifying its position as a pioneering force in the dynamic landscape of loyalty initiatives.

Unveiling the Service: Zoön Loyalty’s service to Visa is more than a consultancy; it’s a seamless fusion of technology-driven proficiency and a widespread commercial network. Operating under SMART objectives, the strategy prioritizes measurable outcomes and a defined timeline, emphasizing a hands-on approach with continuous feedback loops.

As the narrative of this visionary strategy unfolds, Zoön Loyalty stands as a trailblazer, presenting a model of innovation, strategy, and personalized engagement in loyalty programs. Together with Visa, they unlock the doors to unparalleled loyalty experiences, setting a new standard in the industry.

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