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María Ignacia Alcaino

How to align corporate benefits with employee needs

In today’s workplace, offering benefits that align with employees’ personal needs and goals is essential to maintaining their engagement and loyalty. Through strategies like hyperpersonalization and recognition, companies can create benefits programs that truly resonate with their workforce.


Hyperpersonalization involves tailoring benefits and rewards to meet the individual needs of employees. By recognizing that each employee has unique motivations and preferences, companies can offer benefits that more directly align with each team member's personal interests. This approach helps employees feel understood and supported in ways that truly matter to them, increasing their level of commitment and motivation to perform at their best.


While hyperpersonalization is key, recognition also plays a crucial role. Studies show that recognition is one of the most important drivers of motivation. Humans have a natural desire for validation and acknowledgment, and when their efforts are publicly recognized, this social need is fulfilled. Employees who feel recognized tend to be more engaged and motivated to contribute to the company’s success. Recognition programs, such as employee-of-the-month awards or top performance rankings, not only boost employee morale but also foster a culture of healthy competition and collaboration. Discover how our satisfaction campaigns allow employees to engage in healthy competition and be recognized for their performance.


The connection between effort and reward is further strengthened when rewards are directly linked to performance, especially in sales-driven roles. Offering performance-based rewards is one of the most effective ways to boost motivation. Employees who meet or exceed their goals should be rewarded with tangible benefits. This clear link between effort and reward promotes a performance-based culture where employees feel motivated to reach higher targets. Programs that offer points for achievements allow employees to track their progress and redeem those points for meaningful rewards, keeping them engaged and focused on success. Explore our sales campaigns, which encourage employees to reach their goals and earn valuable rewards.


Zoon Loyalty focuses on connecting the needs of companies with those of their employees. Find out more here about how to start increasing your employees’ engagement and performance.



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